Smith & Crakes Mission Statement
Our BusinessWe recognize that our business existence and continued success is dependant upon how well we meet our responsibilities to our customers.
Our CustomerOur concept of value to the customer includes providing a wide selection of quality insurance programs competitively priced and delivered with courtesy and professionalism.
Our ShareholdersOur ultimate responsibility is you, our shareholders. Our goal is to earn an optimum return on invested capital through steady profit growth and prudent, aggressive asset management.
Our EmployeesWe feel a deep, personal responsibility to our employees. As an equal opportunity employer, we seek to create and maintain an environment where every employee is provided the opportunity to develop to his or her maximum potential.
Our CompaniesWe are committed to honesty and integrity in all relationships with the insurance companies we represent. We are demanding but fair. We evaluate our companies on the basis of quality, price, service, and financial strength.
Our CommunityWe recognize community involvement as an important obligation and as a viable business objective. Support of worthwhile community projects generally accrues to the health and well-being of the community.
Our Ultimate ObjectiveWe feel an incumbent responsibility to anticipate the needs of our clients. We continually examine our objectives in the light of our intent to be the best insurance agency in the region. We are quick to preceive and act upon ways in which our service and sales capabilities can be conducted and extended to broaden the scope of service to our clients.
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